Yatra

Yatra MasterKeyCard

Background:

Yatra.com is an OTA for the travel-hungry customer. Whereas Yatra offers a whole lot, including a wide-range of hotel partners, the website continues to be used mostly for flight bookings.

Challenge:

People were less aware of the fact that Yatra offers hotel bookings too. How could we draw this to people’s attention, all while having a little fun on the side?

Solution:

On the 1st of April, we ‘launched’ the never-before-seen-or-heard-of Yatra MasterKeyCard – a card which gives you unlimited access to ANY hotel, no prior booking needed. You could just walk-in and check-in to a room tailored to your exact preferences. This card was clearly too good to be true, but it allowed us to lure new customers in with a compensatory 50% fools’ discount on hotels. Most importantly, however, it let everyone have a good laugh. Ourselves included.