Suzuki

Suzuki Intruder 2019

Background

Suzuki Intruder is unlike other cruisers. It’s built to give city- dwellers a taste of the freedom one experiences while riding a cruiser

Challenge

People are largely unfamiliar with the sentiment and idea of a city cruiser.

Solution

We made a film on behalf of India’s Modern Cruiser which speaks to a city rider. This urban brotherhood of Intruder riders know the streets like the back of their palms. They don’t merely commute, but own the roads they ride on.