Skinny Jeans

Create a country-wide appeal for Lee's new Skinny Jeans. This is Happy’s first TVC, and Lee’s first PAN India ad. An ad that grabbed the nation by its eyeballs.

It loves you backThe Skinny Jeans. It’s not just any denim. It’s the one that’s closest to you. Your Body. It even knows your every move. And as the years pass, the fading blue becomes a story of the growing connect. Come to think of it, it’s a consensual, intimate relationship. You shape it. It shapes you. You adore it. It adorns you. And it sticks to you like it loves you.