Mad Over Marketing

Rebranding

Background:

Mad Over Marketing (M.O.M) began as a Facebook page dedicated to all things marketing. The content was initially dominated by print ads and imagery-led marketing. As it gradually grew into an engaging, multi-medium content platform, it needed a new identity.

Challenge:

To create an identity for the brand that conveyed fun and wit, along with trustworthy content of quality.

The new M.O.M look needed to be upbeat for the tech-savvy, and establish high brand recall.

Solution :

We created a brand identity that gave M.O.M a banner to champion all forms of marketing and present them in an engaging manner. The fresh visual language we created with vibrant colourshelped M.O.M stand out and garner attention across multiple digital platforms. We also extended the exercise to design their website, and other verticals like Mad Over Movies and Mad Talk.