Dream 11

Rebranding

Background:

Dream11 allows users to compete and connect with millions of sports fanatics worldwide while building communities. With a 95% market share, and a user base of 2 crore+ users, they are India’s biggest sports gaming platform. They wanted to take their brand identity to the next level with a dynamic and youthful persona.

Challenge:

Dream11 wanted to establish themselves as not only a fantasy sports platform but also as a holistic sports experience for every digitally savvy, sports-loving youth around the globe. The new identity needed to be modern and sporty and yet spark ambition.

Solution:

We defined the brand identity for Dream11 that combined the thrill and glory of victory. The logo features a trophy to symbolisetrust and integrity. Coupled with the letter ‘D’, it makes for a power statement about its origins – Dream11. The new visual language represents the brand as exciting, contemporary, and cutting-edge. This language was also extended onto web banners, app icons, illustrations, logo animation and much more.