Dream11 allows users to compete and connect with millions of sports fanatics worldwide while building communities. With a 95% market share, and a user base of 2 crore+ users, they are India’s biggest sports gaming platform. They wanted to take their brand identity to the next level with a dynamic and youthful persona.
Dream11 wanted to establish themselves as not only a fantasy sports platform but also as a holistic sports experience for every digitally savvy, sports-loving youth around the globe. The new identity needed to be modern and sporty and yet spark ambition.
We defined the brand identity for Dream11 that combined the thrill and glory of victory. The logo features a trophy to symbolisetrust and integrity. Coupled with the letter ‘D’, it makes for a power statement about its origins – Dream11. The new visual language represents the brand as exciting, contemporary, and cutting-edge. This language was also extended onto web banners, app icons, illustrations, logo animation and much more.