Pass It Forward
Ola has been the mobility partner for four main ISL teams since 2015. In ISL 2016, Happy was tasked with reminding people of this association, using only social media.
Solution Approach the non-football fan and make them part of the campaign by call-outs from popular celebs to fan clubs, corporates etc. - Use self-recorded videos as the campaign mechanism to reduce barrier to participate.
To stay true to football upliftment cause, it was proposed that ola tie up with slum soccer to fund edukick – a program in Nagpur that helps slum-dwelling boys and girls, through football.