No Kidding No Worries
BackgroundFlipkart.com, known primarily as an online bookseller, was struggling to increase sales of it’s newly added categories- electronics, gadgets, movies and music.
Challenge Research showed that even power internet users in the country were hesitant about shopping for physical products online. How could Flipkart.com increase sales for it new categories?
Solution By educating consumers about features like COD, 30 Day Return and Manufacturer Warranty on Flipkart to put consumer fears to rest.