Happy mcgarrybowen India creates ‘out-of-the-world’ film for Jabong’s big brand sale
Jabong, India’s leading online fashion brand, launched its new marketing campaign to promote the 4th edition of its biggest sale of the year – the Jabong Big Brand Sale – which will be held from 27th to 30th July. Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld
Happy mcgarrybowen adds Vimal Singh and Varun Khullar to its Gurgaon creative team
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint
Happy mcgarrybowen launches a new jingle for Duroflex on World Sleep Day
We created this for Duroflex on World Sleep Day with the sole intention of making people sleep when they heard it. Give it a listen. Preferably after your lunch, for that long sought after good sleep 🙂
Happy mcgarrybowen strengthens its senior management team
Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has added creative and account management muscle in the team with the appointment of Rajesh Mani and Kunal Madhavdas as the agency’s first ever ECD and sr. VP, respectively.
Ola’s ad campaign is for you if you’ve ever found yourself asking ‘Kya farak padta hai?’
Marching on with its #FarakPadtaHai campaign, Ola launched its latest, keeping the youth at the epicenter of solving the pertinent issues faced by the country.
A walk down the memory lane for Happy founders
On the agency’s 10th anniversary, BestMediaInfo.com met Kartik Iyer and Praveen Das to know about their journey from being an independent agency to getting acquired by a network, their ups and downs, challenges and plans.
Happy mcgarrybowen and dentsu X add Suzuki Motorcycle India to their kitty
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication purposes of the company. All the three partnerships have been in effect from August 01, 2017
Tally ho! Fintech companies that got creative this GST season
The rollout of the much-debated Goods & Services Tax (GST) saw mainstream brands following their age-old mauke pe chauka strategy popularly known as ‘offers and discounts’. Sifting through this deluge of opportunism, and memes of all kinds, are Fintech companies. Be it the new players like Zoho or ClearTax, or the ‘old and established’ ones like Tally Solutions; a lot of them have had to come out of their B2B cocoon to get a taste of mainstream advertising.
Will Boman Irani’s ‘Parsi owned’ car pass the CARS24 test?
CARS24 Services has rolled out its very first television commercial (TVC) featuring Boman Irani as its brand endorser. Developed by Happy mcgarrybowen, the TVC, a 360 degree campaign will run across all national TV channels with a strong presence across mediums.
Let it bleed: Breaking taboos around menstrual hygiene
GURUGRAM: Half of India’s girls know little of menstruation when they experience their first period. And women and girls who lack basic knowledge about menstruation often end up using unhygienic materials, like old cloth, dried leaves, grass, ash, sand or newspapers.
Happy mcgarrybowen Wins cure.fit’s Brand Solutions Mandate
cure.fit, the new venture by Mukesh Bansal and Ankit Nagori, has awarded its brand solution mandate to Happy mcgarrybowen, the creative agency from Dentsu Aegis Network.
Happy mcgarrybowen makes changes to team; ropes in Samarjit Choudhry as COO – advertising
Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has announced key structural changes to further strategise its business approach and strengthen its top-line leadership.
Source: Campaign India
Happy mcgarrybowen India launches a new way to sleep with a digital stunt for Duroflex Shnooze
Every World Sleep Day, hundreds of brands preach the importance of a good night’s sleep. Every year this information falls flat when people binge watch their favourite shows or refresh their timelines for the 100th time late in the night, only to be sleepy throughout the next day.
Industry celebrates winners of first ever DIGIXX Awards
The wait is over. Winners of the inaugural edition of DIGIXX Awards have been unveiled at a glittering ceremony in Gurugam today evening. In all, 81 Awards were given away across categories, which included 34 Gold, 20 Silver and 19 Bronze metals as well as 8 Special Awards. DIGIXX Awards is brought by Adgully in association with ad:tech.
Duroflex appoints Happy mcgarrybowen as its creative agency
In a recent announcement, following a multi-agency pitch, Bengaluru based mattress brand Duroflex has appointed Happy mcgarrybowen, now part of Dentsu Aegis Network, as the agency on record to lead the communication mandate.
Happy mcgarrybowen and Ola encourage people to #SpeakIndian on the 68th Republic Day
Ola, India’s most popular app for transportation, hoisted the Republic Day flag with special fanfare. The company unfurled a campaign it calls ‘Speak Indian’. Described as ‘An initiative to promote local languages’, it was launched with a web film on the country’s 68th Republic Day.
Happy mcgarrybowen India and Ola challenge stereotypical women’s day celebrations
The 8th of March, International Women’s Day, is an occasion to mark the importance of women across the world. It also is the advertiser’s opportunity to create, engage and be of relevance to women. Hosts of brands ranging from women’s apparel, FMCG to generic use make their voices heard.
How mcgarrybowen and Happy Creative said “I do” to each other
A few weeks ago, trade journalists were invited over to the Dentsu Mumbai office to meet the Happy Creative team (Kartik Iyer and Praveen Das) along with Gordon Bowen, co-founder and chairman of mcgarrybowen – the agency that brought Happy under its fold last October.
Exclusive: Aditya Kashyap Replaces Ravi Bhat as Director, Strategy Planning at Happy mcgarrybowen
Happy mcgarrybowen has roped in Aditya Kashyap Mynepalli as Director of Strategy Planning. He will be replacing Ravi Bhat. Bhat has moved on from the agency to join BBDO Srilanka as Head of Strategy Planning.
Happy mcgarrybowen: Dentsu’s new collaborative community
Being the first mcgarrybowen agency in India and under the Dentsu umbrella, Happy mcgarrybowen has a lot of competition not only from other leading creative agencies in India, but internally as well.
The winners will be those who bring the brand to the centre of the communication: Gordon Bowen
Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore -based Happy Creative Services last year
Ola’s #PeekeMatChala campaign
Ola, India’s mobile app for transportation launched its campaign ‘#PeekeMatChala’ campaign on to discourage drunken driving this holiday season.
Clients hire us to service their business, not win awards, says Bowen
mcgarrybowen has opened shop in India after the Bengaluru-based ad agency Happy Creative Services was bought over by Dentsu two months ago
Dentsu Aegis Network buys out Happy Creative Services
Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services in India. Happy will join the global mcgarrybowen network of agencies and be rebranded as Happy mcgarrybowen.
Happy Creative Services strengthens its design and B2B/enterprise division
Happy Creative Services has strengthened its Design and B2B/Enterprise Division to offer a complete suite of services to their clients. The services will include brand identity and logo creation, packaging, environmental graphics, UI/UX Design, interactive product design and a range of B2B offline and digital solutions with a keen understanding of enterprise marketing.
Foxglove Awards 2016: Night out for Happy Creative
Happy Creative Services ruled the night with nine National awards — five Golds, two Silvers, and two Bronzes. The agency’s success was driven primarily by its client Ola.
Chai Point appoints Happy as their Creative Agency
On the partnership, Kartik Iyer, CEO and Co-Founder of Happy Creative Services said, “It’s really exciting for us to partner with ChaiPoint.
Phalgun Tiruvasu to head Happy Creative Services strategic planning team
Bangalore based ‘idea shop’ Happy Creative Services has strengthened its strategic planning team. It has brought on board, Phalgun Tiruvasu as Head of Strategic Planning.
Happy Creative Services Strengthens Leadership Team
Bhat has joined the agency from Lowe Lintas where he worked for a brief period of eight months as Senior Brand Planning Director. He has over 10 years of experience and is an old hand at Happy Creative Services. Bhat joined Happy Creative Services in 2009 and has worked in different functions. Before joining Lowe Lintas in 2014,
Happy Creative Services wins creative mandate for Lookup
Lookup, a free hyper local messaging app to chat with local businesses, has assigned its creative duties to Happy Creative Services. The appointment is for communication mandate for both traditional and new age media.
Happy Wins Communication Mandate of HolidayIQ
Diptakirti Chaudhuri, CMO, HolidayIQ, said, Holidays are a happy – pun intended – experience and HolidayIQ is in the business of making them perfect. We plan to communicate our offering – holiday reviews, information and options – to a large number of Indian travellers and be the first stop in their holiday planning.
FundsIndia promises to help grow ‘hard-earned’ money, with ease
Happy Creative Services has bagged the communication mandate for HolidayIQ following a multi-agency pitch. HolidayIQ is a travel community and holidays recommendation engine powered by user-generated content. Last week, the company.
FundsIndia Rolls Out Debut Campaign Ahead of Annual Tax-Saving Season
Designed especially for working professionals, the campaign seeks to inform the individuals about FundsIndia’s expert advice to multiply their earnings and save tax. The digital and TV campaign went live in December 2015.
CredR appoints Happy Creative as its marketing communications agency
CredR, the online marketplace for buying and selling of used vehicles has appointed Happy Creative Services as their marketing communications agency. The Bengaluru-based creative agency will handle the marketing and brand communications mandate for CredR across all its operational cities in India.
Happy Creative Services adds new digital division
The 18-member team comprises of Akshaye Madhok as digital director, Sanaa Abdussamad as creative lead, Anoop Menon as digital strategist, Sumana Samuk as group account director and Madhu Sudan as digital producer.
Indian firm Joy Cosmetics awards US$7,900,000 marketing contract to Happy Creative Services
Joy Cosmetics’ product portfolio consists of face wash, face scrubs, face packs, lotions and shampoos. Its retail footprint includes trade outlets across 23 Indian states with Rajasthan, Madhya Pradesh and Uttar Pradesh as the strongest markets for the brand.
Flipkart’s big billion day sale gets the country talking in new spot by Happy Bangalore
Come October 6th India will witness an event unlike any other in the history of shopping. Flipkart is bringing ‘The Big Billion Day’ to Indians in a never before seen fashion. One day of crazy deals, unbelievable offers and a mad extravaganza for everyone.
Flipkart creates a fashion fantasy
Flipkart’s newest campaign focuses on their fashion store range. Moving away from their recent ‘Shop from Anywhere’ campaign, this one looks to popularise the apparel sections on offer on the online shopping portal.
GoDaddy gets ‘disco dancer’ Mithun da to communicate business benefits of a website
A two-film campaign created by Happy Creative Services aims to educate small businesses in India about the benefits of getting a website. It is part of an overall marketing effort that will straddle search, display, e-mail and social media.
Start trending with ‘People’
The latest campaign from the Madurai-based youth fashion house from Madura Fashion & Lifestyle also marks the launch of their spring-summer collection. Incidentally, this is the first time they have done a 360 –degree campaign since their launch in 2008.
Flipkart shows how to make elegant homes
After paving the way in various product categories ranging from electronics to fashion, Flipkart has now launched its collection of Home products – home furnishings, home décor, kitchen essentials and a lot more. To bring this alive, Flipkart has launched a TVC created by Happy Creative Services, Bengaluru.
Ola comes to the rescue with ‘Chalo Niklo’ campaign
Ola, a mobile app service for cab booking, has launched its first nationwide campaign titled ‘Chalo Niklo’, created by Happy Creative Services. The multi-channel campaign aims to position Ola as the go-to transport platform of choice for immediate and spontaneous city travel needs, across cabs, autos, taxis etc.
Flipkart-Karbonn underline value proposition
Flipkart is selling two models from Karbonn Mobiles exclusively. Promoting the offerings are two TVCs conceptualised by Happy Creative Services. Both the films feature the phone being gifted to a family member. While the recipient thinks the phone is more expensive than it is.
Basics celebrates ‘men of all kinds’
Basics, a Chennai-based menswear brand, has launched its new nationwide brand campaign titled ‘You’re the man’. Created by Happy Creative Services, the new campaign celebrates men of all kinds and all the unique things that make them who they are.
When a client-agency relationship is treated like a vendor model, then the outcome is ordinary
E-commerce posterboy Flipkart became a household name in 2011 with its television campaign that depicted children dressed up as adults extolling the virtues of shopping online. The advertising agency that made Flipkart famous was a small organisation going by the name of Happy Creative Services started by two former Ogilvy creatives Kartik Iyer and Praveen Das.
Live your fantasy, say Flipkart’s new ads for fashion store
Speaking about the campaign, Ravi Vora, vice president – marketing, Flipkart said, People buy the latest trends in fashion as they believe that new clothes/accessories will make them cooler. Our new fashion campaign, along with the brand new look and feel of the fashion store has been created keeping this insight in mind.
Happy Creative Services Bangalore wins amusement park Wonder la’s business
Wonder la, one of India’s most famous amusement parks, has recently appointed Bangalore based Happy Creative Services, to lead the creative and digital mandate for the brand.
TRANSERV DRIVES ITS FORAY INTO THE CONSUMER SPACE BY BRINGING HAPPY CREATIVE ON BOARD
Everyone uses money, but the communication has always been limited to older groups. It is only now that finance is becoming a mass offering across age groups, and we are thrilled to be part of this flux. Having designed brands in the digital space, we are especially excited for TranServ because we have done a complete re-branding of the brand’s name, positioning, and identity creation.
OLA AIR BY HAPPY, BANGALORE
Ola – the app based cab booking service in India, this morning launched a film online announcing a new service called Ola Air. As personal city based chopper service that can be accessed through their app. The launched featured their CEO and some elaborate features on the Ola Air App. The app even allows you to use their newly launched Ola Cafe food delivery service in the air.
How To Translate Your Wearable Fitness Data Into Food Aid Donations
New Year’s resolutions usually only last the amount of time it takes for instant gratification to wrestle long-term goals out of the human conscience, or, four days. But if weight loss is one of the items on your 2014 list, a new initiative backed by popular guru Deepak Chopra’s philanthropic arm, the Chopra Foundation, marries your wearable fitness tracker to fighting hunger in places where people can’t afford to consume calories and new technologies endlessly.