Myntra EORS – India’s Biggest Fashion Sale


End of Reason Sale (EORS) is the biggest sale property of Myntra that started in 2015 with a huge expectation amongst consumers. Myntra’s EORS has also become a benchmark for all other players in the e-commerce fashion space. The objective of the campaign was to successfully carry forward the legacy of Myntra EORS.


Springing back from a dip of 60% sales growth due to demonetisation in India. 


To prove EORS is India’s biggest fashion sale, we took on the diversity of India and it’s equally diverse fashion sense. Be it a fresher, a bride or an old woman, everyone can shop on EORS to fulfil their fashion needs. The landing message of ‘Tayyar Ho Jao’ was a wordplay that added a sense of urgency to gear up for the sale while asking people to shop and look their fashionable best.