More than a Wallet
MobiKwik wanted to shift the consumer perception of a m-wallet beyond just recharges, bill payments & money transfers. Hence our idea was to replace the Traditional Wallet. The campaign was focussed on how consumers would get more than just wase and convenience. They would get much more with the new, renewed m-wallet - MobiKwik - cashback benefits coupled with blessings from loved ones and friendship among well-wishers. Hence the campaign - MORE THAN A WALLET.