Wildcraft

Gear SS’19

Background

For their Spring Summer 2019 campaign, Wildcraft launched 2 categories - Motorcycle Stories and Campus Packs.
While Motorcycle Stories sported an earthy look set in the world of Travel, Campus Packs catered to a younger audience with a fun and vibrant collection.

Challenge

We had to not just efficiently showcase both collections through a static medium,
but also creatively convey a category story unique to them.

Solution

We created visual languages that would communicate and differentiate both category stories clearly.
Without restricting them to just one visual or image, each layout was designed
with visual elements that served as strong storytelling