Background

Lee has always been big on innovation. When it comes to denims, even more so. This year, Lee launched its Body Optix denim range in India with vision science and technology that flatters, enhances and shapes body. The need was to create an effective campaign that drives attention and creates curiosity towards this new product

Solution

We planned to launch the BODY OPTIX^TM range with one of the most influential celebrities in today’s age; Jacqueline Fernandez.

Jacqueline Fernandez if the perfect poster girl for an innovative product like Body Optix that inspires women to re-shape their existing world.