When a client-agency relationship is treated like a vendor model, then the outcome is ordinary

E-commerce posterboy Flipkart became a household name in 2011 with its television campaign that depicted children dressed up as adults extolling the virtues of shopping online. The advertising agency that made Flipkart famous was a small organisation going by the name of Happy Creative Services started by two former Ogilvy creatives Kartik Iyer and Praveen Das.