Tally ho! Fintech companies that got creative this GST season

The rollout of the much-debated Goods & Services Tax (GST) saw mainstream brands following their age-old mauke pe chauka strategy popularly known as ‘offers and discounts’. Sifting through this deluge of opportunism, and memes of all kinds, are Fintech companies. Be it the new players like Zoho or ClearTax, or the ‘old and established’ ones like Tally Solutions; a lot of them have had to come out of their B2B cocoon to get a taste of mainstream advertising.