Lee

Stuffing the Skinny

Create innovative packaging solutions that would keep the customers engaged and excite them long after they’ve left the store.

Stuffing the SkinnyTaking the idea of narrow jeans ahead, we stuffed the jeans into a narrow cylinder. Skinniness was in your face while carrying it was convenient for the hands. The never-before-seen carry bag put customers on a Lee-only diet. Sales exceeded expectations by a round margin where customers found no bags to be as fitting!