People

Start Trending

Objective The brand aimed to launch with a fresh take on fast fashion with their trendy line of apparel directed at the youth. The aim was to thus create a campaign that tied back the brand to its voice for the youth.

SolutionWe suggested that one could start trending with PEOPLE and extended that through social tags, design language and visual cues. The outcome a fun, peppy, youthful campaign that got the brand traction and got the youth trending.