Ola

Ola Air

Background Ola, an innovative tech start-up for on-demand cabs, wanted consumers to see the fun side of Ola.

ChallengeCould an April Fools Day prank help consumers see the lighter side of Ola?

SolutionOla Air, a fake new category of services from Ola, that made consumers believe they could get a helicopter on-demand just like an Ola Cab.