Myntra

Myntra Tai Chi

Background

Myntra does the Festive Campaign every year before Dusshehra and Diwali. This campaign is to promote the festive collection of Myntra and the sale.

Challenge

People start doing Diwali shopping months before the festival. And its our parents who take the lead. They don’t prefer shopping fashion online.

Solution

Showing the ease and convenience of online shopping to the parents by the young couple of the family.