Myntra

Myntra EORS – India’s Biggest Fashion Sale

Background

End of Reason Sale (EORS) is the biggest sale property of Myntra that started in 2015 with a huge expectation amongst consumers. Myntra’s EORS has also become a benchmark for all other players in the e-commerce fashion space. The objective of the campaign was to successfully carry forward the legacy of Myntra EORS.

Challenge

Springing back from a dip of 60% sales growth due to demonetisation in India. 

Solution

To prove EORS is India’s biggest fashion sale, we took on the diversity of India and it’s equally diverse fashion sense. Be it a fresher, a bride or an old woman, everyone can shop on EORS to fulfil their fashion needs. The landing message of ‘Tayyar Ho Jao’ was a wordplay that added a sense of urgency to gear up for the sale while asking people to shop and look their fashionable best.