PREETHI

Lifelong Free Service

Background

As a household name in South India, Preethi has always been an ambassador quality. While in the last two years, competition has made inroads into Preethi’s market share by making similar innovations to that of Preethi thus trying to match their quality claims, Preethi’s service standards were unmatched.

Challenge

How can Preethi use its unmatched service standards to drive preference for the brand.

Solution

Preethi’s ‘lifelong free service’ was the differentiator which we had to unmistakably establish. The Preethi Grandmother who plays the role of grandmother who is feared, was used to clearly spell out how the trust that Preethi offers through its ‘lifelong free service’ is the only thing that matters when it comes to mixer grinders.