Chai Point

India Runs on Chai

Background

Indians and Chai are inseparable. So much so that it is a habit, a daily ritual. With Chai Point being a market leader in the space, we decided to give a tribute to the product that fuels India and binds the nation together. To bring this thought alive, we made a film to highlight how Chai is synonymous with the rhythm of life in India. We showcased every touch point of Chai right from the countless tea stalls lined up on the road, the perfect cup of mom-made Chai and Chai point itself.