House of International Brands
ObjectiveMyntra had made a conscious effort after being associated with the best of brands to focus on their international brands vertical. Most international apparel brands would now be associated with Myntra, most of which were exclusively available on the fashion e-comm behemoth. The need was to announce the arrival of these brands on the platform.
SolutionDrawing a parallel between the arrival of these brands on Myntra and being exclusively made available in the country, the creative leap led to the thought of #justarrived. A surreal brand world of an airport with all brands having arrived lead to a stunning, impactful visualization carried through to films and print.