House of Brands
ObjectiveMyntra as a brand exemplify great curated fashion and have always been known to make great associations with fashion brands and content.
SolutionWe conceptualized the idea of Myntra as a house of brands, one that harbours great fashion and acclaimed labels. The tree part TVCs showcased menswear, womenswear and sports as categories. Each with multiple brands placed across the lives and narratives of various individuals.
The challenge at hand was to announce to the world the reputable list of brands on their roster. In have the best associated with Myntra, it would have Myntra positioned as the best in fashion.