Ola

#GiveWayGiveLife – Ola Ambulance

Background

One of the most common sights on the Indian roads is that of a helpless Ambulance, waiting for the traffic to clear up. Giving way to ambulances is a pervasive issue across the country – a much talked about problem that still doesn't get the attention it deserves.

Objective

Increase the awareness of giving way to an ambulance stuck in traffic. As a transportation brand, issues pertaining to the road had to be conveyed as they are seen, to make the Indian roads a better place.

Solution

The social message was packaged in the form of satire wrapped in a dramatic story about a family, like many out there, stuck in a problem. The message is delivered strongly, without being preachy. This was the first time any brand picked it up to bring about a social change.