Myntra

EORS 4 – Tayyar Ho Jao

Background

Myntra’s End of Reason Sale is the biggest fashion sale in the country, with heavy discounts on big brands.

Challenge

With every End of Reason Sale, the challenge has always been to make it bigger and better, and shop non-stop during the sale. 

Solution

Creative a campaign which creates anticipation and urgency to prepare India for the biggest fashion sale.