Ola

Drunk Tweets

Background

Christmas Eve and the entire week after that is unfortunately synonymous with drunk driving, with parties being at an all-time high. The issue has been dealt with before, but with very little result – since the youth don’t seem to take this issue seriously.

Challenge

How do we reach out to this youth and speak to them in a way that they understand?

Solution

On 25th December 2016, while the world partied, we didn’t want to be left behind. We drunk tweeted – high-spirited tweets, that were borderline gibberish. The Twitter handle of the brand saw multiple incongruent and often misplaced tweets in the evening.
For the first hour, people were confused – unsure if the brand’s Twitter account had been hacked or some intern was left unattended. No one was sure what was really happening. We also tagged and needled popular Indian brands, like Zomato, Flipkart and Netflix India.