Cars24

Car Becho Best price Mein

Background

With fake pricing, faulty inspections, and unreliable dealers, the car reselling industry is one of the most unorganised sectors in India. It was time for a change. A reselling process that’s scientifically driven, with no middlemen, and a whole new selling policy. Enter Cars24.

Challenge

How can Cars24, a relatively new player, challenge the existing, established players to become the first name recall for reselling.

Solution

Showcasing the entire reselling process that sets Cars24 apart without it being a regular infomercial. We got veteran actor and funnyman Boman Irani to test the Cars24 process to its limits, showcasing what the brand has to offer, along with the promise of guaranteed best price and other benefits like RC transfer, instant account payment etc. Done in a real, honest, yet quirky manner.