Amante

Break up with the Wrong Bra

170,000 women hooked up with the right bra Over 170,000 tapes were produced, with 100,000 making their way to women through magazines.

8 out of 10 women are wearing the wrong bra size. And they don’t even know it! Lingerie brand, Amante, realized the problem was in the measuring process. To find the right size, women had to suffer complicated mathematics and charts. We had to do what we do best, simplify.