JABONG

Big Brand Sale

Background

Jabong is India’s a leading fashion and lifestyle e-ecommerce platform that offers a wide selection of over 380,000 products across footwear, apparel, jewelry, accessories and toy categories. With more than 3,000 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe and is today the preferred fashion shopping destination in India.

Brief

Jabong came to us with a simple brief for creating communication for their ‘Big Brand Sale’ property which is a 4 day event where the best of brands go on sale. Thy wanted a 360degree campaign which included TVC, Print, Outdoor, Radio and Digital.

Campaign Thought

When you dress well, you feel on top of the world. You walk around with swag. The game of swag is a personal game played by everyone who loves fashion. The idea was to celebrate self-expression from a choice of the best fashion brands.
That’s what THE BIG BRAND SALE film portrays. No matter where the people are, at office, at a flower market, with their pets, they will get their swag on.