Ola

Ola Micro

Background

With a narrowing gap in a fiercely competitive market, Ola had to launch the Ola Micro category to pull the plug on the growth of its closest competitor, Uber. And this could be done only by adding newer customer base on the brand. Ola Micro thus became the face of the growth strategy for the brand.

Objective

Through the launch of Ola Micro, clearly establish Ola as the most affordable cab and drive increase in the number of new users on the platform.

Insight

The campaign was based on the strong insight that “when people walk, people spend”.

Idea

Taking an Ola Micro could be cheaper than walking!